"The enterprising souls at Oxford Airport, about eight miles outside Oxford, have hit on a clever ruse. They're renaming it 'London Oxford Airport', in the hope of attracting gullible travellers by associating it with our beloved capital. .

Clever stuff, you may think. All this hullabaloo about a third runway at Heathrow, or a Thames Estuary Airport solved in the stroke of a pen. Thank goodness for rebranding!"

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