"SEOUL — The corner office of the chairman of Korean Air overlooks the end of the runways at Gimpo International, South Korea's oldest airport.
During the 1990s, Cho Yang-Ho was often summoned there by his father, the late Cho Choong Hoon. Standing before the floor-to-ceiling windows, father and son would eyeball planes taxiing for takeoff. The heavier and better-loaded a plane, the farther it roared down the runway.
"When our aircraft would go all the way to the end of the runway, we were feeling good," says the younger Cho, chuckling at the memory. "When our aircraft would take off before other airlines, I knew our marketing team and I were in trouble."
Now that he occupies the corner office, Cho, 60, no longer uses the informal inspection method of assessing how well Korean Air is doing. The airline has expanded so much that it now flies only domestic and China- and Japan-bound flights from Gimpo. Most of its international passenger and cargo operations fly from Incheon International airport, which opened in 2001.
Under Cho's tutelage, Korean Air has shed its image of being an accident-prone airline from a developing nation to become the largest Asian carrier operating in the USA. "
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