"British Airways is going where only failures have gone before.
Three London to New York business class only airlines have already collapsed - Silverjet, Maxjet, Eos - hit by rising oil prices.
But more than a year after the last one - Silverjet - went bust, British Airways is trying its own version.
The new service will fly from London's City airport.
That could be a key difference to its failed competitors, which flew from Luton and Stansted - not particularly convenient for those in the financial heart of the capital.
And it means that high-flyers won't need to cross London to fly from Heathrow. But there is a disadvantage too."
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